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Cena Sucks: Bad Idea Or Great Marketing Scheme?

Cena Sucks: Bad Idea Or Great Marketing Scheme?


In a move that might surprise some John Cena fans, WWE are now selling anti-Cena merchandise. The T-shirt pictured above sarcastically asks “Let’s go Cena?” in small writing with an all-caps and extremely larger written proclamation that reads “CENA SUCKS” right under it. The back of the shirt reads “WE SEE (as illustrated by Cena’s crossed out “You Can’t See Me” logo) U”. Personally, I think that this is a great marketing scheme. No matter how you feel about John Cena as a wrestler, there is now an official WWE shirt to express your opinion on the man.

WWE realizes that the Cena haters aren’t going anywhere, so why not capitalize on it and make some money? Good or bad, love him or hate him, John Cena will end up selling tons of anti-Cena gear, so in essence, his haters will only end up making him a much richer man. If the shirt ends up selling well and surpasses the sales of his “Rise Above Hate” shirts, then there will never be a need to turn Cena heel because they can make a profit on his current character no matter how you feel about him. Hating Cena is now officially encouraged and will eventually be the cool thing to do (it has been for years). His younger fans might even start hating on him just to fit in. If Cena does eventually turn heel, then the people who originally hated Cena will end up buying his new regular merchandise while the fans he turned his back on will just end up buying the anti-Cena merchandise which is a big win-win situation for John Cena and the WWE.

I can’t wait for these shirts to gain popularity just so I can see the division of the crowd during WWE television broadcasts and PPVs. We have all heard the John Cena chants before, but a visual aid will be very cool thing to see considering that this has never been done before. This will eventually test Cena’s true character as the hate builds and builds and builds. Will he be able to rise above it or will he eventually break down and turn heel as a result?

  1. December 18, 2011 at 12:10 pm

    Is it a coincidence that the WWE will be in Philly and Chicago for the next two RAWs and this shirt is being sold? I’m telling you right now…those shirts are gonna sell out in Chicago. You are gonna see 14,000 people wearing CM Punk and Cena Sucks shirts on December 26.

    By the way, who took that photo? Michael J. Fox?

  2. Chadam
    December 18, 2011 at 12:10 pm

    This is GENIUS! I think WWE wishes they would have come up with this a few months sooner because this is going to overload their bank accounts. Imagine if this was available at MITB or Survivor Series?

    • December 18, 2011 at 5:28 pm

      The Road To Wrestlemania starts very soon. I will mark out if this is not a John Cena shirt, but the newest Rock shirt. That would put a different spin on things.

  3. December 18, 2011 at 2:08 pm

    All I need is a few of these shirts and a few tuggies and my Christmas shopping is complete.

  4. Capt. Smooth
    December 18, 2011 at 3:14 pm

    Don’t be shocked if they bring out a “YOU CAN’T WRESTLE!!!” shirt.

    • December 18, 2011 at 5:30 pm

      Fuck yeah and a “5 Moves Of Doom” shirt.

      • Capt. Smooth
        December 18, 2011 at 7:29 pm

        A “5 Moves…” shirt could be worn for just about anybody.

  5. Capt. Smooth
  6. Capt. Smooth
    December 18, 2011 at 4:04 pm

    Packers just lost.

  7. December 18, 2011 at 4:05 pm

    It’s really smart.

    To me it means he’ll turn heel, everyone will want to buy he sucks shirts etc. Probably screw Ryder or something.

    • December 18, 2011 at 5:33 pm

      I’m really starting to think that these new shirts are for The Rock. They are going to need an excuse to put these out so I think that would be the most logical way to do it unless Cena says that he knows people hate him and they should be free to express themselves as they see fit. I think we will get a clear explanation soon.

  8. Rob
    December 19, 2011 at 12:50 pm

    So is that the back of the shirt or two different shirts? Rajah said they were to different shirts so I’m confused.

    • December 20, 2011 at 2:39 pm

      It’s front and back. Rajah is in such a rush to be the first to report on things that they stay fucking up then they post like 3 more updates correcting their mistakes.

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